The International Publishing Corporation Ltd (IPC) was formed in 1963 following the merger of the UK's three leading publishers George Newnes, Odhams press and Fleetway publications who came together with the Mirror Group to form The IPC.
IPC created a magazine called 'shoot!' (1969). This was because of an upsurge of interest in football generated by England’s World Cup win three years earlier.
Publications that IPC have been associated with and some of their current portfolio of titles
IPC Media offers something for everyone, with a focus on three core audiences: Men, mass market women and upmarket women.
The Men's selection of magazines include : leisure brands such as Country Life, Horse & Hound, Rugby World and Decanter. Lifestyle Brands such as Nuts, Mousebreaker and NME.
The mass market Women’s compromises famous women’s weeklies including: Look, Now, Chat and Women. Television entertainment brands including: What’s on TV, TV Times and TV & Satellite Week. (as well as an online the “good to know” network).
The Men's selection of magazines include : leisure brands such as Country Life, Horse & Hound, Rugby World and Decanter. Lifestyle Brands such as Nuts, Mousebreaker and NME.
The mass market Women’s compromises famous women’s weeklies including: Look, Now, Chat and Women. Television entertainment brands including: What’s on TV, TV Times and TV & Satellite Week. (as well as an online the “good to know” network).
The structure of IPC and current news about them
Evelyn Webster, CEO of IPC Media, announced a new company structure, effective 4 January 2010, organised around three audience groups of men, mass-market women and up-market women. IPC Inspire will be the men’s division, comprising leisure pursuits, men’s lifestyle and music brands, headed by managing director Paul Williams.
Questions & Answers
What type of magazine and target audiences has IPC been associated with over the years?
IPC have been associated with a range of types of magazines and target audiences, but their main types of magazine are music, fashion, sports and TV Magazines. Their main target audience’s for these magazines are Men, mass market women and up market women.
Why might IPC be an appropriate publisher for a new music magazine?
This would be because they run a few of their own magazines themselves and so know and understand what their target audience expects. Another reason would be that they also have an existing target audience which they can introduce to a new magazine for music. (Some of their existing magazines include: NME, Uncut and Hi-Fi news).
What sorts of genres of music/types of magazine might they be likely to publish?
I think that they are more likely to publish rock and modern/popular music genres as they already publish these and know there is an existing and large audience for them, although they may look at other genres like country and/or hip hop because they may want to make a magazine aimed for an entirely new audience in order to see weather their new idea impacts their target audience in such a way or not.
Why might alternative publishers like Bauer be appropriate?
Bauer sells magazines that are a lot cheaper then IPC media and so could possibly appeal for an audience who don’t have the money to buy expensive glossy magazines. Also, Bauer might be better than IPC for selling Real life magazines such as music, film or puzzle magazines as that is their main types of magazine of which they sell. On the other hand IPC specialises in more music, sports and fashion based magazines. An example of these magazines would be Kerrang, Q, Empire and FHM.
What sorts of genres of music/types of magazine might they be likely to publish?
I think that they are more likely to publish rock and modern/popular music genres as they already publish these and know there is an existing and large audience for them, although they may look at other genres like country and/or hip hop because they may want to make a magazine aimed for an entirely new audience in order to see weather their new idea impacts their target audience in such a way or not.
Why might alternative publishers like Bauer be appropriate?
Bauer sells magazines that are a lot cheaper then IPC media and so could possibly appeal for an audience who don’t have the money to buy expensive glossy magazines. Also, Bauer might be better than IPC for selling Real life magazines such as music, film or puzzle magazines as that is their main types of magazine of which they sell. On the other hand IPC specialises in more music, sports and fashion based magazines. An example of these magazines would be Kerrang, Q, Empire and FHM.
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